Simplicity Is Somehow Essentially Describing The Purpose

A Small Change At The Beginning Of The Design Process Defines An Entirely Different Product At The End.

If Something Is Going To Be Better, It Is New, And If It's New You Are Confronting Problems And Challenges You Don't Have References For.

The Quest For Simplicity Has To Pervade Every Part Of The Process. It Really Is Fundamental.

The Word Design Is Everything And Nothing. The Design And The Product Itself Are Inseparable.

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.