A Small Change At The Beginning Of

We Shouldn't Be Afraid To Fail - If We Are Not Failing We Are Not Pushing. 80% Of The Stuff In The Studio Is Not Going To Work. If Something Is Not Good Enough, Stop Doing It.

If You Are Truly Innovating, You Don't Have A Prototype You Can Refer To.

Design Is A Word That's Come To Mean So Much That It's Also A Word That Has Come To Mean Nothing.

Really Great Design Is Hard. Good Is The Enemy Of Great. Competent Design Is Not Too Much Of A Stretch. But If You Are Trying To Do Something New, You Have Challenges On So Many Axes.

There Is Beauty When Something Works And It Works Intuitively.