If Something Is Going To Be Better,

Simplification Is One Of The Most Difficult Things To Do.

Really Great Design Is Hard. Good Is The Enemy Of Great. Competent Design Is Not Too Much Of A Stretch. But If You Are Trying To Do Something New, You Have Challenges On So Many Axes.

I Discovered At An Early Age That All I've Ever Wanted To Do Is Design.

As Consumers We Are Incredibly Discerning, We Sense Where Has Been Great Care In The Design, And When There Is Cynicism And Greed.

What We Don't Include Is As Important As What We Do Include.