The Word Design Is Everything And Nothing.

Simplicity Is Really Hard.

So Much Of What We Try To Do Is Get To A Point Where The Solution Seems Inevitable: You Know, You Think "of Course It's That Way, Why Would It Be Any Other Way?" It Looks So Obvious, But That Sense Of Inevitability In The Solution Is Really Hard To Achieve.

The Best Design Explicitly Acknowledges That You Cannot Disconnect The Form From The Material - The Material Informs The Form.

My Father Was A Very Good Craftsman. He Made Furniture, He Made Silverware And He Had An Incredible Gift In Terms Of How You Can Make Something Yourself.

It Feels Like Each Time We Are Beginning At The Beginning, In A Really Exciting Way.