Users Do Not Care About What Is

Users Do Not Care About What Is Inside The Box, As Long As The Box Does What They Need Done.

If I Had Not Studied Music, There Would Be No Macintosh Computers Today.

A Computer Shall Not Waste Your Time Or Require You To Do More Work Than Is Strictly Necessary.

The System Should Treat All User Input As Sacred.

What I Proposed Was A Computer That Would Be Easy To Use, Mix Text And Graphics, And Sell For About $1,000. Steve Jobs Said That It Was A Crazy Idea, That It Would Never Sell, And We Didn't Want Anything Like It. He Tried To Shoot The Project Down.