A Computer Shall Not Waste Your Time

I Hate Mice. The Mouse Involves You In Arm Motions That Slow You Down. I Didn't Want It On The Macintosh, But Jobs Insisted. In Those Days, What He Said Went, Good Idea Or Not.

Users Do Not Care About What Is Inside The Box, As Long As The Box Does What They Need Done.

When You Have To Choose Among Methods, Your Locus Of Attention Is Drawn From The Task And Temporarily Becomes The Decision Itself.

As Far As The Customer Is Concerned, The Interface Is The Product.

What I Proposed Was A Computer That Would Be Easy To Use, Mix Text And Graphics, And Sell For About $1,000. Steve Jobs Said That It Was A Crazy Idea, That It Would Never Sell, And We Didn't Want Anything Like It. He Tried To Shoot The Project Down.