Reward Excellent Failures. Punish Mediocre Successes.

Perception Is All There Is. If The Customer Think He's Right, He's Right.

Life Is Too Short For Non-wow Projects.

I Think Economics Is About Passion. Economic Progress, Whether It Is A Two-person Coffee Shop Or Whether It Is Netscape, Is About People With Brave Ideas. Because It Is Brave To Mortgage The House, When You've Got Two Kids, To Start A Coffee Shop.

We Must Reject All Notions Of 'reform' That Serve Up More Of The Same: More Testing, More 'standards', More Uniformity, More Conformity, More Bureaucracy.

Business Isn't Some Disembodied Bloodless Enterprise. Profit Is Fine - A Sign That The Customer Honors The Value Of What We Do. But "enterprise" ( A Lovely Word ) Is About Heart. About Beauty. It's About Art. About People Throwing Themselves On The Line. It's About Passion And The Selfless Pursuit Of An Ideal.