The Breakfast Food Idea Made Its Appearance In A Little Third-story Room On The Corner Of 28th Street And Third Avenue, New York City....my Cooking Facilities Were Very Limited, Making It Very Difficult To Prepare Cereals. It Often Occurred To Me That It Should Be Possible To Purchase Cereals At Groceries Already Cooked And Ready To Eat, And I Considered Different Ways In Which This Might Be Done.