Within Every Brand Is A Product, But

Most Agencies Run Scared, Most Of The Time. . . .frightened People Are Powerless To Produce Good Advertising. . . . If I Were Aclient, I Would Do Everything In My Power To Emancipate My Agencies From Fear, Even To The Extent Of Giving Them Long-term Contracts.

If You Can’t Advertise Yourself, What Hope Do You Have Of Advertising Anything Else?

The Majority Of Business Men Are Not Capable Of An Original Thought, Simply Because They Cannot Escape The Tyranny Of Reason.

You Cannot Bore People Into Buying Your Product - You Can Only Interest Them In Buying It.

My Motto Has Always Been: Only First Class Business And That In A First Class Way