Too Often, We Don't Give People The

The Youtube Video Maker Gets More Out Of Making A Video Than You Get Out Of Watching It.

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

It's Human Nature To Quit When It Hurts. But It's That Reflex That Creates Scarcity.

Faced With The Opportunity To Become The Category Of One, We Almost Always Hesitate, Almost Always Compromise, Almost Always Dumb It Down To Play It A Little Bit Safer

The Innovator Creates A Business Where They Are Making Money, Even When They Sleep.