The Essence Of Marketing Today Is To

Black Friday Is A Media Trap, An Orchestrated Mass Hallucination Based On Herd Dynamics And The Media Cycle.

Art Is When We Do Work That Matters In A Creative Way, In A Way That Touches (people) And Changes Them For The Better.

If You're Remarkable, Then It's Likely That Some People Won't Like You. That's Part Of The Definition Of Remarkable. Nobody Gets Unanimous Praise - Ever. The Best The Timid Can Hope For Is To Be Unnoticed. Criticism Comes To Those Who Stand Out. Playing It Safe. Following The Rules. They Seem Like The Best Ways To Avoid Failure. Alas, That Pattern Is Awfully Dangerous. The Current Marketing “rules” Will Ultimately Lead To Failure. In A Crowded Marketplace, Fitting In Is Failing. In A Busy Marketplace, Not Standing Out Is The Same As Being Invisible.

And It Doesn't Matter To Me Whether You're Running A Coffee Shop Or You're An Intellectual Or You're In Business Or Flying Hot Air Balloons. People Who Can Spread Ideas, Regardless Of What Those Ideas Are, Win. But Consumers, They Got Way More Choices Than They Used To And Way Less Time.

Here's The Thing: The Book That Will Most Change Your Life Is The Book You Write.