There's A Fundamental Distinction Between Strategy And

A Strategy Delineates A Territory In Which A Company Seeks To Be Unique.

A Target Should Go With Every Goal. A Target Is The Value That Defines Success.

In The Vast Majority Of Businesses, There Is Simply No Such Thing As “the Best.”

The Thing Is, Continuity Of Strategic Direction And Continuous Improvement In How You Do Things Are Absolutely Consistent With Each Other. In Fact, They're Mutually Reinforcing.

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.