In The Vast Majority Of Businesses, There

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.

The Essence Of Strategy Is Choosing What Not To Do.

You Can't Be All Things To All People.

A Target Should Go With Every Goal. A Target Is The Value That Defines Success.

Good Leaders Need A Positive Agenda, Not Just An Agenda Of Dealing With Crisis.