Publicity, Publicity, Publicity Is The Greatest Moral

A Cynical, Mercenary, Demagogic Press Will Produce In Time A People As Base As Itself.

Every Issue Of The Paper Presents An Opportunity And A Duty To Say Something Courageous And True; To Rise Above The Mediocre And Conventional; To Say Something That Will Command The Respect Of The Intelligent, The Educated, The Independent Part Of The Community; To Rise Above Fear Of Partisanship And Fear Of Popular Prejudice. I Would Rather Have One Article A Day Of This Sort; And These Ten Or Twenty Lines Might Readily Represent A Whole Day's Hard Work In The Way Of Concentrated, Intense Thinking And Revision, Polish Of Style, Weighing Of Words.

Publicity, Publicity, Publicity Is The Greatest Moral Factor And Force In Our Public Life.

What A Newspaper Needs In Its News, In Its Headlines, And On Its Editorial Page Is Terseness, Humor, Descriptive Power, Satire, Originality, Good Literary Style, Clever Condensation And Accuracy, Accuracy, Accuracy.

My Especial Object Is To Help The Poor; The Rich Can Help Themselves. I Believe In Self-made Men.