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I Gave Someone A Perverse Argument Not So Long Ago About Why Advertising Is Better Than Movies. You Want To Hear It? Movies Operate From A Really Disingenuous Premise, That People Are Heroes. I Know A Lot Of People And Have Had An Opportunity Over The Years To Observe Them. Are They Heroes...? Let's Put It This Way. Advertising Tries Something Simpler And More Believable: Products As Heroes. I Guess The Idea Is: When All Else Fails, Put Your Faith In Conditioner.
-Errol Morris
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I Gave Someone A Perverse Argument Not

Errol Morris
I Gave Someone A Perverse Argument Not So Long Ago About Why Advertising Is Better Than Movies. You Want To Hear It? Movies Operate From A Really Disingenuous Premise, That People Are Heroes. I Know A Lot Of People And Have Had An Opportunity Over The Years To Observe Them. Are They Heroes...? Let's Put It This Way. Advertising Tries Something Simpler And More Believable: Products As Heroes. I Guess The Idea Is: When All Else Fails, Put Your Faith In Conditioner.
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