Don't Confuse Good Taste With The Absence

Let Us Prove To The World That Good Taste, Good Art, And Good Writing Can Be Good Selling.

If Your Advertising Goes Unnoticed, Everything Else Is Academic!

I Warn You Against Believing That Advertising Is A Science.

Find The Simple Story In The Product, And Present It In An Articulate And Intelligent, Persuasive Way.

It's Not Just What You Say That Stirs People. It's The Way That You Say It.