I Warn You Against Believing That Advertising

Nobody Counts The Number Of Ads You Run; They Just Remember The Impression You Make.

You Can Say The Right Thing About A Product And Nobody Will Listen. You’ve Got To Say It In Such A Way That People Will Feel It In Their Gut. Because If They Don’t Feel It, Nothing Will Happen.

In Advertising, Not To Be Different Is Virtually Suicidal.

The Creative Man With An Insight Into Human Nature, With The Artistry To Touch And Move People, Will Succeed. Without Them He Will Fail.

Never Do Anything Yourself That You Can Hire Someone Else To Do, Especially If They Can Do It Better.