Are Your Customers Saying Wow?

The Company's Most Urgent Task Is To Learn To Welcome, Beg For, Demand - Innovation From Everyone.

It's This Simple: You Are A Brand. You Are In Charge Of Your Brand. There Is No Single Path To Success. And There Is No One Right Way To Create The Brand Called You. Except This: Start Today. Or Else.

Formula For Success: Underpromise And Overachieve.

Remember My Mantra: Distinct... Or Extinct.

Who Comes First? Don't Be Silly, Says King Hal; It's Employees. That Is - And This Dear Watson, Is Elementary - If You Genuinely Want To Put Customers First, You Must Put Employees More First.