All Media Are Extensions Of Some Human

Character No Longer Is Shaped By Only Two Earnest, Fumbling Experts. Now All The World's A Sage.

When Producers Want To Know What The Public Wants, They Graph It As Curves. When They Want To Tell The Public What To Get, They Say It In Curves.

Such Is The Content Of The Mental Life Of The Hemingway Hero And The Good Guy In General. Every Day He Gets Beaten Into A Servile Pulp By His Own Mechanical Reflexes, Which Are Constantly Busy Registering And Reacting To The Violent Stimuli Which His Big, Noisy, Kinesthetic Environment Has Provided For His Unreflective Reception.

Control Over Change Would Seem To Consist In Moving Not With It But Ahead Of It. Anticipation Gives The Power To Deflect And Control Force.

The Medium Is The Message.