You Don't Need More Time In Your

The Key To Getting A Reputation For Being Brilliant Is Actually Being Brilliant, Not Just Acting Like You Are.

When We Think Of Design, We Usually Imagine Things That Are Chosen Because They Are Designed. Vases Or Comic Books Or Architecture... It Turns Out, Though, That Most Of What We Make Or Design Is Actually Aimed At A Public That Is There For Something Else. The Design Is Important, But The Design Is Not The Point. Call It "public Design"... Public Design Is For Individuals Who Have To Fill Out Our Tax Form, Interact With Our Website Or Check Into Our Hotel Room Despite The Way It's Designed, Not Because Of It.

The Notion That I Do My Work Here, Now, Like This, Even When I Do Not Feel Like It, And Especially When I Do Not Feel Like It, Is Very Important. Because Lots And Lots Of People Are Creative When They Feel Like It, But You Are Only Going To Become A Professional If You Do It When You Don't Feel Like It. And That Emotional Waiver Is Why This Is Your Work And Not Your Hobby.

More Process, Less Innovation. More Operations, Less Innovation. More Management, Less Innovation. More Entrepreneurs, More Innovation.

The Fatigue Was There, But Some People Understood That Putting It Aside Was The Single Most Important Factor In Succeeding.