Why Should A Manufacturer Bet His Money,

Creativity Needs Discipline And Freedom.

The Advertisers Who Believe In The Selling Power Of Jingles Have Never Had To Sell Anything.

Readers Travel So Fast They Don't Stop To Decipher The Meaning Of Obscure Headlines.

Headlines Can Be Strengthend By The Inclusion Of Emotional Words Like Darling, Love, Fear, Proud, Friend And Baby.

The Success Of A Meeting Often Depends On Having The Right Documents - Proofs, Artwork, Schedules, Research Charts, Etc. - Present At The Start Of The Meeting. All Too Often We Arrive Like Plumbers, Leaving Our Tools Behind.