To Satisfy The Customer Is The Mission

A Business Enterprise Must Continue Beyond The Lifetime Of The Individual Or Of The Generation To Be Capable Of Producing Its Contributions To Economy And To Society.

By Themselves, Character And Integrity Do Not Accomplish Anything. But Their Absence Faults Everything Else.

They Wrongly Believe That Good Intentions Move Mountains. Bulldozers Move Mountains. But There Are Exceptions.

If A Business Is To Be Considered A Continuous Process, Instead Of A Series Of Disjointed Stop-and-go Events, Then The Economic Universe In Which A Business Operates-and All The Major Events Within It-must Have Rhyme, Rhythm, Or Reason.

Business Exists To Supply Goods And Services To Customers And Economic Surplus To Society, Rather Than To Supply Jobs To Workers And Managers Or Even Dividends To Shareholders.