Thought And Speech Are Of A Thinking

The Music Of The Soul Is Also The Music Of Salesmanship. Exchange Value, Not Truth Value Counts. On It Centers The Rationality Of The Status Quo, And All Alien Rationality Is Bent To It.

The Spontaneous Reproduction Of Superimposed Needs By The Individual Does Not Establish Autonomy; It Only Testifies To The Efficacy Of The Control.

A Work Of Art Can Be Called Revolutionary If, By Virtue Of The Aesthetic Transformation, It Represents, In The Exemplary Fate Of Individuals, The Prevailing Unfreedom And The Rebelling Forces, Thus Breaking Through The Mystified (and Petrified) Social Reality, And Opening The Horizon Of Change (liberation).

The People Recognize Themselves In Their Commodities; They Find Their Soul In Their Automobile, Hi-fi Set, Split-level Home, Kitchen Equipment.

The So-called Consumer Society And The Politics Of Corporate Capitalism Have Created A Second Nature Of Man Which Ties Him Libidinally And Aggressively To The Commodity Form. The Need For Possessing, Consuming, Handling And Constantly Renewing The Gadgets, Devices, Instruments, Engines, Offered To And Imposed Upon The People, For Using These Wares Even At The Danger Of One’s Own Destruction, Has Become A “biological” Need.