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The Trouble With Much Of The Advice Business Gets Today About The Need To Be More Vigorously Creative Is That Its Advocates Often Fail To Distinguish Between Creativity And Innovation. Creativity Is Thinking Up New Things. Innovation Is Doing New Things... The Shortage Is Of Innovators.
-Tom Peters
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The Trouble With Much Of The Advice

Tom Peters
The Trouble With Much Of The Advice Business Gets Today About The Need To Be More Vigorously Creative Is That Its Advocates Often Fail To Distinguish Between Creativity And Innovation. Creativity Is Thinking Up New Things. Innovation Is Doing New Things... The Shortage Is Of Innovators.
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