The Roots Of Apple Were To Build

When We Started Off We Didn't Know How To Spell Software.

You Can't Win On Innovation Unless You Have A Way To Communicate It To Customers.

If You Don't Cannibalize Yourself, Someone Else Will.

Every Once In A While A Revolutionary Product Comes Along That Changes Everything. It's Very Fortunate If You Can Work On Just One Of These In Your Career. ... Apple's Been Very Fortunate In That It's Introduced A Few Of These.

We Think Android Is Very, Very Fragmented, And Becoming More Fragmented By The Day. And As You Know, Apple Strives For The Integrated Model So That The User Isn't Forced To Be The Systems Integrator.