The Price Of Eternal Vigilance Is Indifference.

The Copy Of An Ad Is Merely A Punning Gag To Distract The Critical Faculties While The Image Of The Product Goes To Work On The Hypnotized Viewer. Those Who Have Spent Their Lives Protesting About 'false And Misleading Ad Copy' Are Godsends To Advertisers, As Teetotalers Are To Brewers, And Moral Censors Are To Books And Films. The Protesters Are The Best Acclaimers And Accelerators. Since The Advent Of Pictures, The Job Of The Ad Copy Is As Incidental And Latent As The 'meaning' Of A Poem Is To A Poem, Or The Words Of A Song Are To A Song.

Radical Changes Of Identity, Happening Suddenly And In Very Brief Intervals Of Time, Have Proved More Deadly And Destructive Of Human Values Than Wars Fought With Hardware Weapons.

I Wouldn't Have Seen It If I Hadn't Believed It.

Einstein Pronounced The Doom Of Continuous Or 'rational' Space, And The Way Was Made Clear For Picasso And The Marx Brothers And Mad Magazine.

Language Is A Form Of Organized Stutter.