The Reason It Was So Scary Was

The Revolution Starts At The Bottom.

No Young Kid Growing Up Dreams Of Someday Becoming A Businessman. He Wants To Be A Fireman, A Sponsored Athlete Or A Forest Ranger The Lee Iacoccas, Donald Trumps, And Jack Welchs Of The Business World Are Heroes To No One Except Other Businessmen With Similar Values.

You Climb To The Summit And There Is Nothing There.

A Real Capitalist Knows That $10 Given Today Does A Lot More Good Than $100 Given 10 Years From Now.

While Our Managers Debated What Steps To Take To Address The Sales And Cash-flow Crisis, I Began To Lead Week-long Employee Seminars In What We Called Philosophies. We'd Take A Busload At A Time To Places Like Yosemite Or The Marin Headlands Above San Francisco, Camp Out, And Gather Under The Trees To Talk. The Goal Was To Teach Every Employee In The Company Our Business And Environmental Ethics And Values.