The Golden Rule Finds No Limit Of

Honor Bespeaks Worth. Confidence Begets Trust. Service Brings Satisfaction. Cooperation Proves The Quality Of Leadership.

In Setting Up A Business Under The Name And Meaning Of The Golden Rule, I Was Publicly Binding Myself, In My Business Relations, To A Principle Which Had Been A Real And Intimate Part Of My Family Upbringing. Our Idea Was To Make Money And Build Business Through Serving The Community With Fair Dealing And Honest Value.

Our Very Living Is Selling. We Are All Salespeople.

Honor Bespeaks Worth Confidence Begets Trust.

A Merchant Who Approaches Business With The Idea Of Serving The Public Well Has Nothing To Fear From The Competition.