The Electric Light Is Pure Information. It

Ours Is A Brand-new World Of Allatonceness [all-at-once-ness]. 'time' Has Ceased, 'space' Has Vanished. We Now Live In A Global Village ... A Simultaneous Happening. ... The New Electronic Interdependence Recreates The World In The Image Of A Global Village.

The Medium Is The Message.

The Future Masters Of Technology Will Have To Be Light-hearted And Intelligent. The Machine Easily Masters The Grim And The Dumb.

Radio Affects Most Intimately, Person-to-person, Offering A World Of Unspoken Communication Between Writer-speaker And The Listener.

It Is The Framework Which Changes With Each New Technology And Not Just The Picture Within The Frame.