The Conversation Is Happening About Your Brand

Now For The First Time, You Can Choose Yourself. You Can Be Responsible For What You Do And How You Do It. You Have To Do The Hard Work Of Finding And Pleasing An Audience.

We Need To Care Enough To Connect, To Put Ourselves At Emotional Risk And Play One Note Worth Hearing.

Or, If I Take That Same Auditorium And I Make It Much Bigger And Put More Space Between Seats, It'll Be Quieter Because It's Much Harder When You're Not In Physical Contact With People To Spread A Virus From Person-to-person, Right? There Are All Sorts Of Patterns That We See In Epidemiology That Help Us Understand Why Something Spreads.

Anxiety Is Practising Failure In Advance. Anxiety Is Needless And Imaginary. It's Fear About Fear, Fear That Means Nothing.

The Best Experiences And The Biggest Ideas Don't Fit Into A Category. They Change It.