The Concept Of Loss Aversion Is Certainly

Groups Tend To Be More Extreme Than Individuals.

One Emphasis Of My Research Has Been On The Question Of How People Spend Their Time. Time Is The Ultimate Finite Resource, Or Course, So The Question Of How People Spend It Would Seem To Be Important.

A General “law Of Least Effort” Applies To Cognitive As Well As Physical Exertion. The Law Asserts That If There Are Several Ways Of Achieving The Same Goal, People Will Eventually Gravitate To The Least Demanding Course Of Action. In The Economy Of Action, Effort Is A Cost, And The Acquisition Of Skill Is Driven By The Balance Of Benefits And Costs. Laziness Is Built Deep Into Our Nature.

All Of Us Roughly Know What Memory Is. I Mean, Memory Is Sort Of The Storage Of The Past. It's The Storage Of Our Personal Experiences. It's A Very Big Deal.

This Is The Essence Of Intuitive Heuristics: When Faced With A Difficult Question, We Often Answer An Easier One Instead, Usually Without Noticing The Substitution.