The Aim Of Marketing Is To Make

Everybody Has Accepted By Now That Change Is Unavoidable. But That Still Implies That Change Is Like Death And Taxes - It Should Be Postponed As Long As Possible And No Change Would Be Vastly Preferable. But In A Period Of Upheaval, Such As The One We Are Living In, Change Is The Norm.

To Survive And Succeed, Every Organization Will Have To Turn Itself Into A Change Agent

We Know Nothing About Motivation. All We Can Do Is Write Books About It.

No Institution Can Possibly Survive If It Needs Geniuses Or Supermen To Manage It. It Must Be Organized In Such A Way As To Be Able To Get Along Under A Leadership Composed Of Average Human Beings.

Checking The Results Of A Decision Against Its Expectations Shows Executives What Their Strengths Are, Where They Need To Improve, And Where They Lack Knowledge Or Information.