Tell The Audience What You're Going To

I Realize Now That People Are Not Thinking About You And Me Or Caring What Is Said About Us. They Are Thinking About Themselves-before Breakfast, After Breakfast, And Right On Until Ten Minutes Past Midnight. They Would Be A Thousand Times More Concerned About A Slight Headache Of Their Own Than They Would About The News Of Your Death Or Mine.

Each Party Should Gain From The Negotiation.

In Order To Make Friends You Must First Be Friendly

There Is A Reason Why The Other Man Thinks And Acts As He Does. Ferret Out That Reason — And You Have The Key To His Actions, Perhaps To His Personality. Try Honestly To Put Yourself In His Place.

Our Trouble Is Not Ignorance, But Inaction.