Surprise Comes From Defying Expectations.

Mass Marketing Means Appealing To The Masses Which Means Appealing To The Average.

The Instinct To Produce Great Work Doesn't Require A Fancy Notebook.

The Goal Is To Be On The Hook, Not To Let Someone Else Do The Scary Parts.

If We Live In A World Where Information Drives What We Do, The Information We Get Becomes The Most Important Thing. The Person Who Chooses That Information Has Power.

I Don't Like Offending People, And It's Easy To Offend People When You Don't Know As Much As They Do. This Group Knows More About What It Takes To Lead In This Way Than I Ever Will. My Goal Is To Push People, But I Need To Do It From A Place Of Respect.