Spend More Time Smiling Than Frowning And

All Successful People - Not Just Entrepreneurs - Have Got Things Wrong Over And Over Again Before Finding The Right Solution.

We Always Enter Markets Where The Leaders Are Not Doing A Great Job, So We Can Go In And Disrupt Them By Offering Better Quality Services.

If We Can Just Get Young People To Do The Same As Their Fathers Did, That Is, Wear Condoms

The Virgin Brand Is Not A Product Like Coca-cola Or Famous Grouse Whisky. It's An Attitude And A Way Of Life To Many. That Attitude Is About Giving Customers A Better Time And Better Value In A Fun Way That Embraces Life And Seeks To Give The Customers Something New.

We've Got An Engaging, Edgy, Vibrant, Fun Product, ... It May Or May Not Work, But We're Going To Give It Our Best Shot.