Risk Is A Function Of How Poorly

Strategy Is About Making Choices, Trade-offs; It's About Deliberately Choosing To Be Different.

Finally, Strategy Must Have Continuity. It Can't Be Constantly Reinvented.

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.

Change Brings Opportunities. On The Other Hand, Change Can Be Confusing.

You Can't Be All Things To All People.