Permission Marketing Is Marketing Without Interruptions.

The Sound Of A Small Bell During A Dark Night, Is Louder Than The Din Of Traffic Outside Your Window During Rush Hour. Surprise And Differentiation Have Far More Impact Than Noise Does.

Shame Must Be Accepted To Be Effective.

The Way To Work With A Bully Is To Take The Ball And Go Home. First Time, Every Time. When There's No Ball, There's No Game. Bullies Hate That. So They'll Either Behave So They Can Play With You Or They'll Go Bully Someone Else.

Attention Is A Bit Like Real Estate, In That They're Not Making Any More Of It. Unlike Real Estate, Though, It Keeps Going Up In Value.

Make Something Happen Today, Before You Go Home, Before The End Of The Week. Launch That Idea, Post That Post, Run That Ad, Call That Customer. Go The Edge, That Edge You've Been Holding Back From... And Do It Today. Without Waiting For The Committee Or Your Boss Or The Market. Just Go.