Our Garage Was Basically Science Fair Central.

We've Got Thousands Of Investors Counting On Us. And We're A Team Of Thousands Of Employees All Counting On Each Other. That's Fun.

I Have A Strongly Held Belief That One Of The Reasons That Amazon Has Been Successful Is Because We Do Not Obsess Over Competitors. Instead We Obsess Over Customers.

Determine What Your Customers Need, And Work Backwards.

When [competitors Are] In The Shower In The Morning, They're Thinking About How They're Going To Get Ahead Of One Of Their Top Competitors. Here In The Shower, We're Thinking About How We Are Going To Invent Something On Behalf Of A Customer.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.