Most Of The Time, Creative Entrepreneurs Lose

But This Is A Remarkable Egg, An Egg Worth Talking About, An Egg Worth Crossing The Street For, An Egg Worth Writing About.

It's Human Nature To Quit When It Hurts. But It's That Reflex That Creates Scarcity.

Mass Attention Is Almost Unattainable And It's Not Clear That You Want It.

Sooner Or Later, The Ones Who Told You That This Isn't The Way It's Done, The Ones Who Found Time To Sneer, They Will Find Someone Else To Hassle. Sooner Or Later, They Stop Pointing Out How Much Hubris You've Got, How You're Not Entitled To Make A New Thing, How You Will Certainly Come To Regret Your Choices. Sooner Or Later, Your Work Speaks For Itself. Outlasting The Critics Feels Like It Will Take A Very Long Time, But You're More Patient Than They Are.

Marketing Tells A Story That Spreads. Sales Overcomes The Natural Resistance To Say Yes.