Mission Defines Strategy, And Strategy Defines Structure.

The Days Of The 'intuitive' Manager Are Numbered.

Leadership Is Defined By Results Not Attributes.

Conductors Do Not Know How The Oboe Does Its Work, But They Know What The Oboe Should Contribute.

All Economic Activity Is By Definition "high Risk." And Defending Yesterday--that Is, Not Innovating--is Far More Risky Than Making Tomorrow.

The Company Is Not And Must Never Claim To Be Home, Family, Religion, Life Or Fate For The Individual. It Must Never Interfere In His Private Life Or His Citizenship. He Is Tied To The Company Through A Voluntary And Cancellable Employment Contract, Not Through Some Mystical Or Indissoluble Bond.