Marketing Used To Be What You Say

It Might Be Bold To Put Your Work Into The World Unadorned, But It's Probably Ineffective.

You Win By Trying. And Failing. Test, Try, Fail, Measure, Evolve, Repeat, Persist.

Successful People Are The Ones Who Are Breaking The Rules.

The Reason Business Writing Is Horrible Is That People Are Afraid. Afraid To Say What They Mean, Because They Might Be Criticized For It. Afraid To Be Misunderstood, To Be Accused Of Saying What They Didn't Mean, Because They Might Be Criticized For It.

Insulate Yourself... From Anonymous Angry People Expose Yourself To Art You Don't Yet Understand Precisely Measure The Results That Are Important To You Stay Blind To The Metrics That Don't Matter Fail Often Ship Lead, Don't Manage So Much Seek Out Uncomfortable Situations Make An Impact On The People Who Matter To You Be Better At Your Baseline Skills Than Anyone Else Copyedit Less, Invent More Give More Speeches Ignore Unsolicited Advice