Look For A Situation In Which Your

I Believe That Competition In The Future Will Not Be Only An Advertising Competition Between Individual Products Or Between Big Associations, But That It Will In Addition Be A Competition Of Propaganda.

As Civilization Has Become More Complex, And As The Need For Invisible Government Has Been Increasingly Demonstrated, The Technical Means Have Been Invented And Developed By Which Opinion May Be Regimented.

We Govern What The Public Think About.

This Is An Age Of Mass Production. In The Mass Production Of Materials A Broad Technique Has Been Developed And Applied To Their Distribution. In This Age, Too, There Must Be A Technique For The Mass Distribution Of Ideas.

The Systematic Study Of Mass Psychology Revealed To Students The Potentialities Of Invisible Government Of Society By Manipulation Of The Motives Which Actuate Man In The Group.