Just About Every Great, Brave Or Beautiful

Don't Create For The Masses. Create For The People Who Are Your Kind Of Weird.

Build It, And They Will Come" Only Works In The Movies. Social Media Is A "build It, Nurture It, Engage Them, And They May Come And Stay.

I've Found That Giving Gifts Is Transformative. It Makes Me Better. It Clarifies My Thinking And Allows Me To Do Better Work.

Rehearsing Failure Is Simply A Bad Habit, Not A Productive Use Of Your Time. When You Choose To Visualize The Path That Works, You're More Likely To Shore It Up And Create An Environment Where It Can Take Place.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.