It's Really Hard To Design Products By

What A Computer Is To Me Is The Most Remarkable Tool That We Have Ever Come Up With. It's The Equivalent Of A Bicycle For Our Minds.

A Small Team Of A+ Players Can Run Circles Around A Giant Team Of B And C Players.

Being The Richest Man In The Cemetery Doesn't Matter To Me.

If You Don't Have A Passion, You'll Give Up.

We Had The Hardware Expertise, The Industrial Design Expertise And The Software Expertise, Including Itunes. One Of The Biggest Insights We Have Was That We Decided Not To Try To Manage Your Music Library On The Ipod, But To Manage It In Itunes. Other Companies Tried To Do Everything On The Device Itself And Made It So Complicated That It Was Useless.