In The Modern World Of Business, It

Big Ideas Come From The Unconscious. This Is True In Art, In Science, And In Advertising. But Your Unconscious Has To Be Well Informed, Or Your Idea Will Be Irrelevant. Stuff Your Conscious Mind With Information, Then Unhook Your Rational Thought Process. You Can Help This Process By Going For A Long Walk, Or Taking A Hot Bath, Or Drinking Half A Pint Of Claret. Suddenly, If The Telephone Line From Your Unconscious Is Open, A Big Idea Wells Up Within You.

Ninety-nine Percent Of Advertising Doesn't Sell Much Of Anything.

Creativity Is A Fancy Word For The Work We Have To Do By Friday.

Don't Count The People That You Reach, Reach The People Who Count

Where People Aren't Having Any Fun, They Seldom Produce Good Work.