If You Want To Know What The

As A Rule We Perceive What We Expect To Perceive... The Unexpected Is Usually Not Received At All.

Marketing Is Not Only Much Broader Than Selling, It Is Not A Specialized Activity At All. It Encompasses The Entire Business. It Is The Whole Business Seen From The Point Of View Of Its Final Result, That Is, From The Customer's Point Of View.

Leadership Is All About Getting Results.

Look Upon Every Obstacle As Part Payment Towards Your Success.

As To The Idea That Advertising Motivates People, Remember The Edsel.