If You're Rich You Can Buy Books.

No Grant Of Feudal Privilege Has Ever Equaled, For Effortless Return, That Of The Grandparent Who Bought And Endowed His Descendants With A Thousand Shares Of General Motors Or General Electric.

I Begin With The Renaming Of The System. It Used To Be Capitalism. But That Evokes [karl] Marx And [john] Rockefeller. So Now We Speak Of The Market System. That Is A Nice Bland Expression, Which Forgets Those Off-color References.

There Is An Insistent Tendency Among Serious Social Scientists To Think Of Any Institution Which Features Rhymed And Singing Commercials, Intense And Lachrymose Voices Urging Highly Improbable Enjoyment, Caricatures Of The Human Esophagus In Normal And Impaired Operation, And Which Hints Implausibly At Opportunities For Antiseptic Seduction As Inherently Trivial. This Is A Great Mistake. The Industrial System Is Profoundly Dependent On Commercial Television And Could Not Exist In Its Present Form Without It.

We're All Subject To The Daily Pressures Of Consumer Persuasion.

Few Things In Life Can Be So Appalling As The Difference Between A Dry Antiseptic Statement Of A Principle By A Well Spoken Man In A Quiet Office, And What Happens To People When That Principle Is Put Into Practice.