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If You Are Explaining, You're Losing. It's A Bumper Sticker Culture. People Have To Get It Like That, And If They Don't, If It Takes Three Seconds To Make Them Understand, You're Off Their Radar Screen. Three Seconds To Understand, Or You Lose. This Is Our Problem.
-Lawrence Lessig
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If You Are Explaining, You're Losing. It's

Lawrence Lessig
If You Are Explaining, You're Losing. It's A Bumper Sticker Culture. People Have To Get It Like That, And If They Don't, If It Takes Three Seconds To Make Them Understand, You're Off Their Radar Screen. Three Seconds To Understand, Or You Lose. This Is Our Problem.
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