Only A Fool Never Changes His Mind.

Business Is The Force Of Change. Business Is Essential To Solving The Climate Crisis, Because This Is What Business Is Best At: Innovating, Changing, Addressing Risks, Searching For Opportunities. There Is No More Vital Task

If A Chairman Of A Company Visits Seattle, That Chairman Should Take All The Staff Out In The Evening And Have A Few Drinks Together, Talk Together And Party Together And Not Be Embarrassed About The Staff Seeing The Weaker Side Of You.

When I Started Virgin From A Basement In West London, There Was No Great Plan Or Strategy. I Didn't Set Out To Build A Business Empire ... For Me, Building A Business Is All About Doing Something To Be Proud Of, Bringing Talented People Together And Creating Something That's Going To Make A Real Difference To Other People's Lives.

Publicity Is Absolutely Critical. A Good Pr Story Is Infinitely More Effective Than A Front Page Ad.

Most People Assume That A Record Shop's Success Lies In Selling Records. In Fact, Virgin's Success Both In Mail Order And The Record Shops Lay In Skill At Buying Records.