Formula For Success: Under Promise And Over

Think About The Market, Think About The Design, And Think About Who Is Going To Design For That Market. Hit The Mark.

The Hyperfast-moving, Wired-up, Reengineered, Quality-obsessed Organization Will Succeed Or Fail On The Strength Of The Trust That Its Managers Place In The Folks Working On The Front Line.

The Race Will Go To The Curious, The Slightly Mad, And Those With An Un-satiated Passion For Learning And Dare-deviltry.

Anybody Who Is An Entrepreneur Is A Person Who Essentially Has Impaired Judgment. The Odds Of Success Are Zilch. This Valley Is Loaded To The Gills With A Whole Lot Of Totally Insane People Who Honest To God Believe That They Can Be The Next Bill Gates Or The Next Scott Mcnealy. And That Is Genuinely Stupid.

Design Is So Critical It Should Be On The Agenda Of Every Meeting In Every Single Department.